isMOOD operates in the field of social network analytics, a field that plays a strategic role in decision making internationally. Since social media is becoming a source of valuable data in the form of customer feedback through comments and views on companies, their products and services, isMOOD helps its customers make timely and customer-centric decisions that apply to the whole business on a real-time basis.

isMOOD collects real-time data from online social networks, and the internet and provides real-time analytics through user-friendly visualizations to help its customers unleash the hidden knowledge out of social media data, capture the trends and needs of their targeted audience, identify new sales leads and adapt their services and offers accordingly. Moreover, through the sentiment analysis services, they can get real feedback and measure the actual impact of their marketing campaigns to the desired target groups.

Aside from simply monitoring, isMOOD helps its customers identify and build new advocates as well as predict how future trends will evolve (prediction and influence services). Using those predictions as an input, isMOOD customers are able to interact with their network more efficiently.