The company was founded in 1903 as a Food Trading Company. In 1936 it signed an agreement with US multinational brand PHILCO-Ford to import domestic appliances. In 1945, after WWII, the food trading company ceased operations and focus was given to the appliance business.

We work with all major retailers in the Greek market, totaling over 400 active points of sale.

It is segmented in wholesale business and after-sales service. Under wholesale activities, main focus is given on so-called white goods in areas of washing, cooking and cooling and home comfort.The company has an extensive service network of more than 70 authorized technicians all over Greece and its own service organization in Athens and the greater Attica region with 7 technicians, a call center and a testing lab. Since 2009, the service department operates as a separate business unit under the Serviceworld brand.The company has an extensive service network of more than 70 authorized technicians all over Greece and its own service organization in Athens and the greater Attica region with 7 technicians, a call center and a testing lab. Since 2009, the service department operates as a separate business unit under the Serviceworld brand.