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Pharmacy2go

Performance Marketing Specialist/PPC Expert

FULL TIME

location_iconLamia, Greece

when_icon2018/07/06

info iconBasic information

Pharmacy2go.gr (online pharmacy based in Lamia, Greece) is looking for an experienced Performance Marketing Specialist/PPC Expert to manage all performance marketing areas such as SEO, SEM, PPC, conversion optimization and remarketing.

You will be responsible for managing all SEO activities such as keyword strategy and link building to improve rankings on all major search networks and manage all SEM campaigns in order of maximize ROI.

job description iconJob Description

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order of achieving maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget and estimating monthly costs.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with agency to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven PPC experience and campaigns management
  • Proven SEM/SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools e.g, Google Analytics
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in SEO and SEM
job requirements iconBasic Requirements

dot_iconGoogle Adwords

dot_iconFacebook Ads

dot_iconGoogle Analytics

dot_iconPPC Experience

dot_iconCR Optimization

good to have iconGood to have