We believe that the answer “we are going to make a change” is too cliche. Still, it is more compelling than saying that we build a white-label, performance-based, interactive platform that enables anyone to teach online, which is what we actually do. And it is less complicated than one might think. We are creating a tool, a platform that is available to anyone who wants or needs to teach. It offers its user a variety of tools to shape it and give an identity, to upload and manage content without any tech skills required, to interact with students, to scale, profit and ultimately, if not primarily, build a brand of his/her own.