PAR. SEITANIDIS SA established in Kavala, Greece in 1988, initially importing Small Domestic Appliances and TVs. Today, having offices also in Athens and Thessaloniki is one of the valuable companies in the Greek market that imports electrical appliances from EU, Asia, and Turkey. The Group is the exclusive distributor of the brands Beko, Blomberg, Altus in Greece and Cyprus and also owns the brands Princess and smart in the domain of Small Domestic Appliances and TVs.